April 6, 2018
Joules will highlight Beatrix Potter’s classic characters ahead of the film’s U.K. release on March 16.
The children’s apparel collection aims to capture the nostalgia of Beatrix Potter’s illustrations through new, hand-drawn illustrations of Peter and his friends. The range includes a denim jacket, raincoats, rain boots, tops, bags and more.
"To celebrate the release of
, we’re delighted to have collaborated on the official collection that’s bursting with character and mischief,” says Tom Joule, founder and chief brand officer, Joules. “As a lifestyle brand, we value time with family and creating quality moments, as well as being outdoors. So, working with such iconic characters that not only embody those traits but also our British heritage is something we are thrilled about!”
The new apparel line, which launched this month, is available at select Joules stores and online at Joules.com.
movie licensed range to launch in the U.K.,” says Jen Greenway, category manager, soft lines, Penguin Ventures. “We are exceptionally proud that
is the first licensed character range for Joules and can’t wait to see the response from consumers.”
is set to hop into theaters across the U.K. on March 16.
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