Peppa to Promote Fitness

Entertainment One has partnered with Tumuv to create a Peppa Pig-branded physical activity program for preschoolers in the U.K.

April 6, 2018

Peppa to Promote Fitness

Entertainment One has partnered with Tumuv to create a Peppa Pig-branded physical activity program for preschoolers in the U.K.

Developed by eOne’s licensing division and Tumuv, the Move with Peppa program is designed for 2- to 4-year-olds, and will launch initially in six Places for People leisure centers in January 2015, with the program expanding nationwide throughout the year.

“We are extremely pleased to be partnering with Tumuv in developing this exciting new initiative," says Hannah Mungo, head of U.K. licensing, eOne. "Move with Peppa is the perfect way to gently introduce physical exercise, made all the more fun with themed activities and a built in awards scheme. We hope parents and kids throughout the country will soon be joining in with our Peppa Steppa routine as the scheme expands nationwide throughout 2015.”

Move with Peppa is designed to build motivation, physical confidence, coordination and balance and will include, among other activities, a Peppa Steppa exercise routine

and awards scheme. Each 45-minute, weekly session will be hosted by licensed child practitioners and feature branded Peppa session cards and equipment packs.

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