'Peppa Pig' Picks Up More Partners in NA



eOne has partnered with CSS Industries and PTI Group to create new seasonal products based on the popular preschool program.

NORTH AMERICA—Entertainment One has unveiled a series of new licensing partners and renewals that are set to boost “Peppa Pig’s” consumer products program and extend the brand’s retail presence in the U.S. and Canada.

First, eOne has partnered with CSS Industries to produce seasonal classroom exchange products and accessories for Valentine’s Day and Easter.

PTI Group is on board for character treat buckets aimed at the party and Halloween market.

Finally, eOne has renewed several long-standing partnerships in the U.S. and Canada including Amscan for party goods including tableware, decorations, favors and invitations; Kurt S. Adler for Christmas ornaments and decorations; and Palamon for Halloween costumes.

“Young viewers and their families just can’t get enough of ‘Peppa Pig’ and they’re always looking for new ways to incorporate the brand and its characters into their lives,” says Joan Grasso, senior vice president, licensing, family and brands, North America, eOne. “We’re delighted to welcome our newest partners and extend our current collaborations to provide ‘Peppa Pig’ fans with even more imaginative products to celebrate special holidays and occasions.”