'Peppa Pig' Picks Up More Partners in NA

First, eOne has partnered with CSS Industries to produce seasonal classroom exchange products and accessories for Valentine’s Day and Easter.

PTI Group is on board for character treat buckets aimed at the party and Halloween market.

Finally, eOne has renewed several long-standing partnerships in the U.S. and Canada including Amscan for party goods including tableware, decorations, favors and invitations; Kurt S. Adler for Christmas ornaments and decorations; and Palamon for Halloween costumes.

“Young viewers and their families just can’t get enough of ‘Peppa Pig’ and they’re always looking for new ways to incorporate the brand and its characters into their lives,” says Joan Grasso, senior vice president, licensing, family and brands, North America, eOne. “We’re delighted to welcome