Entertainment One's popular kids' brand to entertain children on Italian cruise line.

Entertainment One has partnered with Italian cruise ship company Costa Cruises to bring “Peppa Pig”-branded kids' areas and activities to its cruises.

Beginning this April, children aboard Costa Cruise’s ships will be able to experience a dedicated kids' area that will be branded to recreate locations from “Peppa Pig.”

In addition to “Peppa” games and activity workshops, children will also be able to experience character meet-and-greets.

“Peppa Pig”-branded kids' areas and activities will be featured on 10 ships, which will travel to more than 200 destinations worldwide.

“This exciting new partnership with Costa Cruises demonstrates that the appeal of ‘Peppa Pig’ now stretches to a wide international audience,” says Ami Dieckman, head of international licensing, Entertainment One. “Their cruise ships visit hundreds of destinations across the world so their commitment to the brand is a testament to its longevity and strength as a global entertainment property.”