Peppa to Enter the Baby Arena

Entertainment One Licensing has teamed with Rainbow Designs to bring Peppa Pig to the nursery sector.

In a new three-year deal, Rainbow Designs will produce a wide range of nursery Peppa Pig products for infants including rattles, teethers, comfort blankets, puppets, mobiles, push-and-pull toys, baby gyms, play mats, stacking rings, detachable buggy toys, skittles, bookends, coat hooks, height charts, developmental toys and gift sets.

A small collection will debut at retail in spring/summer 2015 with additional products rolling out through to 2016 as the brand extension develops.

“The partnership with Rainbow Designs represents a significant development for the Peppa U.K. licensing program as we look to extend the brand into the baby arena and explore new retail channels,” says Hannah Mungo, head of U.K. licensing, eOne. “Our approach to this sector will be very considered in line with our strategy for steady growth in close collaboration with a small number of high caliber partners who share our vision of exploring Peppa’s appeal to babies and toddlers.”