Peanuts Tells a New Story
New York concept store Story has collaborated with Peanuts Global Artists Collective for the retail space’s 41st installation, dubbed “How Original!”
The new retail experience offers visitors a chance to rediscover the Peanuts gang through exclusive collaborations with brands, including Champion, PINTRILL, Herschel, Stance, K-Way, Corkcicle and Away. Additional attractions include DIY activations, a sneaker art bar by Vans, a leather handbag customization studio from Made That Bag and more. Key categories include apparel, accessories and collectibles.
“The Peanuts Global Artist Collective is a truly thrilling project that makes contemporary art accessible to everyone by combining my grandfather’s beloved characters with the bold work of these acclaimed artists," says Lindsey Schulz, granddaughter of “Peanuts” creator Charles Schulz. “We are delighted to bring the project to a new level of creativity and innovation through this exciting collaboration with Story.”
Peanuts Global Artists Collective is a global arts initiative that invites seven contemporary artists to blend Charles M. Schulz’s signature hand-drawn work with their styles.
To support the launch and give visibility to the collective, Peanuts has also commissioned a series of dog bowls from artist Rob Pruitt, that will be on display at Story and outside of retailers, restaurants and select businesses in New York's Chelsea neighborhood through early October.
"How Original!" is on display through Oct. 7.