April 6, 2018
Cedar Fair will continue to showcase the beloved brand through its attractions, entertainment, food, lodging and more.
NORTH AMERICA–Peanuts Worldwide and Cedar Fair have renewed their license agreement to feature the classic Peanuts characters throughout the company’s 11 amusement park locations.
Through the updated agreement, Cedar Fair will have exclusive rights to showcase the Peanuts characters in its attractions, entertainment and sports, food and beverage, lodging and retail operations through 2025.
“Cedar Fair has been a long-standing and cherished partner to Peanuts, dating back many years to when Camp Snoopy first opened at Knott’s Berry Farm in 1983,” says Craig Schulz, president and chief executive officer, Charles M. Schulz Creative Associates. “On behalf of my entire family, I look forward to many more years of bringing joy of my father’s characters to the fans in Cedar Fair’s parks.”
In addition, an added five-year option, which is exercisable at Cedar Fair’s discretion, will bring the potential contract extension to 2030.
“The renewed relationship between Cedar Fair and Peanuts Worldwide allows both companies to develop and extend their brands, creating a more immersive experience for guests through meet-and-greets, live entertainment, merchandise and themed areas throughout the parks,” says Matt Ouimet, chief executive officer, Cedar Fair. “With more than half of our parks now offering a free pre-K season pass for children, our continued showcasing of the beloved Peanuts characters underscores our commitment to entertaining young families.”
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