Cedar Fair will continue to showcase the beloved brand through its attractions, entertainment, food, lodging and more.
Through the updated agreement, Cedar Fair will have exclusive rights to showcase the Peanuts characters in its attractions, entertainment and sports, food and beverage, lodging and retail operations through 2025.
“Cedar Fair has been a long-standing and cherished partner to Peanuts, dating back many years to when Camp Snoopy first opened at Knott’s Berry Farm in 1983,” says Craig Schulz, president and chief executive officer, Charles M. Schulz Creative Associates. “On behalf of my entire family, I look forward to many more years of bringing joy of my father’s characters to the fans in Cedar Fair’s parks.”
In addition, an added five-year option, which is exercisable at Cedar Fair’s discretion, will bring the potential contract extension to 2030.
“The renewed relationship between Cedar Fair and Peanuts Worldwide allows
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