Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Four local Peanuts licensees have partnered to create a dedicated Peanuts-themed booth at the interior design and lifestyle exhibition.
February 21, 2023
WildBrain CPLG has announced Peanuts, the character brand for Snoopy, Charlie Brown and friends will make its appearance at Korea’s interior design and lifestyle exhibition, The Seoul Living Design Fair 2023, to showcase products for modern living. Four local Peanuts licensees – Ten by Ten, Inteco, Corelle and SN Garden – have joined together to create a dedicated Peanuts-themed booth (B-601) at the fair, where they will showcase homewares and gardening products inspired by the comic strip for retailers and consumers in Korea.
During the fair, which takes place Feb. 22-26, exhibiting Peanuts licensee and online retailer, Ten by Ten, will sell its stationery and home décor items at the booth. SN Garden, creators of the Snoopy Garden on Jeju Island, which has attracted over one million visitors since opening in 2020, will showcase gardening products and gift shop items, such as hats, mugs and plush. Further adult-targeted Peanuts lifestyle products being presented include Inteco’s consumer electronics offerings and a tableware range from Corelle.
The Peanuts booth design features quotes as well as scenes from Peanuts creator, Charles M. Schulz’s, comic strips. Promotional events and special gifts (with purchased items) have also been planned to welcome fans to the booth.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like