Peanuts’ Licensing Program Expands in the U.K., EMEA, India

Peanuts Worldwide is expanding the licensing program for the Peanuts brand in the U.K., EMEA and India with new cross-category partners in collaboration with WildBrain CPLG. New licensees include Anya Hindmarch, Steiff, Faguo, Raeburn, Kaparda and more ahead of the Peanuts 75th anniversary in 2025.

The news follows a second season of the hit series, Camp Snoopy, produced by Peanuts and WildBrain, recently announced by Apple TV+, and a new animated feature film greenlit.

“We’ve got some terrific activations and collaborations in the works to help fans celebrate the 75th milestone in 2025,” says Tara Botwick, senior director international territory management, EMEA, Peanuts Worldwide. “It’s shaping up to be an incredible year for Peanuts with so many great licensing partners already on board. We’re focused on further growing Peanuts beyond apparel as a lifestyle brand, and momentum is building with standout products from accessories and stationery to puzzles and premium plush.”

“The much-loved Peanuts brand is a firm favorite with licensees in U.K., Europe and India,” says Meike de Vaere, vice president, partnerships and business development, WildBrain CPLG. “Apparel continues to thrive, and we’re also seeing some hugely creative cross-category lines, including the recent Anya Hindmarch and Peanuts stationery collaboration with its inspired pop-up execution at retail. Excitement for Peanuts in the U.K., Europe and beyond is growing as we look forward to the 75th milestone next year.”

Related:75 Years of Peanuts' Rich Heritage and Innovation

Designer Anya Hindmarch has created a stationery pop-up shop in London in collaboration with Peanuts, featuring a bespoke yellow school bus storefront. Launched in time for the back-to-school season, the pop-up features Charlie Brown’s classroom, complete with chalkboard, colorful vintage school desks and pigeonholes, all piled high with the Peanuts x Anya Hindmarch capsule collection, including leather document holders, playful leather pencil cases, pouches, laptop sleeves, rulers, keyrings and totes.

London-based Raeburn has released a Peanuts capsule collection for men made from 100% recycled cotton and an enamel pin featuring Snoopy with the Raeburn Recycled Pilots Parachute. The same design features in a further collaboration between Raeburn, Peanuts and luxury watch brand, Bamford London, with a strap made from recycled Raeburn parachute material and packaged in a recycled wooden doghouse box.

WildBrain CPLG has also signed several global deals, including premium plush partner, Steiff, which has launched a high-end collectible set featuring Charlie Brown and Snoopy to kick off the 75th anniversary, a limited-edition Snoopy Beagle Scout plush and a Snoopy Friends plush with more to come in early 2025.

Zara Home is on board for a new Peanuts collection themed around pizza and cooking, launching globally in October, and another Zara girls’ apparel launch in fall builds on the successful long-standing fashion partnership between Peanuts and the retailer. Pull & Bear and Lefties are also set to release a range of women’s, kids’ and men’s clothing worldwide.

In Italy, Original Marines will release a baby range for 3-36-month-old boys, and a Halloween kids’ apparel range will be available at United Colors of Benetton in October.

A further collaboration with Kaparda in France is set to launch in October, featuring high-end men’s apparel, while Faguo has launched a capsule collection of seven pieces for men, including a pair of trainers. The range, featuring Snoopy carrying a baguette while wearing a beret, saw the cap, socks and T-shirt quickly selling out in stores. French jeweler, Titlee, is releasing a monthly Snoopy pin, as well as a range of Peanuts earrings, necklaces and bracelets.

In India, new apparel ranges for all ages are launching across multiple retailers online and in-stores, including Lifestyle, Max, The Souled Store and Pantaloons and online with Redwolf and Bewakoof.