Peanuts Gets Toy Partner
Peanuts Worldwide has partnered with the German toy manufacturer Schleich for a range of figurines and accompanying accessories featuring the iconic Peanuts characters. All-American Licensing & Managing Group brokered the deal.
Schleich has exclusive worldwide rights to create a range of three-inch plastic figurines and accompanying play sets, vehicles and accessories through December 2016.
"For 78 years, Schleich has been producing some of the most creative, beautiful, witty, and charming figurines in the world, and we know they will bring their signature touch to the Peanuts characters," says Leigh Anne Brodsky, managing director, Peanuts Worldwide and Iconix Entertainment. "We're delighted to partner with them, and we look forward to creating joyous new play experiences for children and adults thanks to Schleich."
To kick off the new partnership, Schleich will release a special gold-colored Snoopy collectible exclusively for Comic-Con this month.
A complete line of Peanuts characters, accessories and play sets will hit major retailers around the world later this summer.
"We are happy to enter a partnership with one of the most prestigious brands in the world, loved by adults and children alike,” says Lars Schilling, vice president, global marketing, Schleich. "At Schleich, we only seek to license products with brands and characters we care about, and who carry messages we believe in. Charlie Brown and the gang beautifully convey the wisdom and humor of children, and we promise that our figurines will capture the Peanuts spirit loved worldwide."