The deal will see the companies join forces to create new original content starring Astronaut Snoopy as well as in-school STEM-based curricula about America’s latest research in space.
The program is set to coincide with NASA’s 50th Anniversary celebration of the Apollo 10 next year.
The new agreement builds on the deal that series creator Charles M. Schulz made with NASA in the 1960s that gave the agency the right to use Snoopy in its spaceflight safety material. In 1968, NASA expanded the collaboration when it unveiled the Silver Snoopy award, a special honor given to NASA employees and contractors for achievements related to safety or mission success in human spaceflight. A year later, NASA named the Apollo 10 command and lunar modules “Charlie Brown” and “Snoopy.”
“My husband, Charles Schulz, fully embraced collaboration with NASA for Snoopy and he was inspired to create a series of original comic strips detailing Snoopy’s fantastical journeys through space,” says Jeannie Schulz, widow of Charles M. Schulz. “Those strips remain among the most popular ones in circulation today.”
The countdown for the anniversary celebration will kick off this month at San Diego Comic-Con.