Paws Signs Slate of New Garfield Deals

GLOBAL– Paws, Inc., licensor of the Garfield property and associated characters, has tapped 25 licensees to create new Garfield merchandise and campaigns across the globe.

April 6, 2018

Paws Signs Slate of New Garfield Deals

25 companies have signed on to expand the classic character’s presence worldwide.

GLOBAL– Paws, Inc., licensor of the Garfield property and associated characters, has tapped 25 licensees to create new Garfield merchandise and campaigns across the globe.

Joining the Garfield licensing program are:

Global

  • Animoca Brands for a mobile app featuring Garfield.
    • Freeze Tag for augmented reality software for mobile and tablets.
      • MBI for plush toys, dolls and puppets in the U.K., Eire, U.S. and Canada.
        • Mino Games for an app featuring Garfield and friends as collectible characters.
          • Poptacular for an image pack featuring Garfield and friends for use within applications.
            • Shoal Games for content such as short videos, jigsaw puzzles, coloring books, activities, games and more for the application “Rooplay.”
              • Toonhound Studios for collectible pins and other novelty items.

                North America

                • MJC International for sleepwear, loungewear and underwear in the U.S.

                  EMEA

                  • Fred & Ginger for pet advent carriers in the U.K. and Eire.
                    • Grupul Editorial Art for compilation book titles in Moldova and Romania.
                      • Immediate Media Company London for publishing in the U.K. and Eire.
                        • Lavigne for a 2019 calendar in banking board format for France.
                          • Mark Events for costume appearances in Belgium, Luxembourg and the Netherlands.
                            • Veyron for the use of characters to promote one delivery-only restaurant through advertising materials in the United Arab Emirates.

                              Latin America

                              • Consorcio Sur Andino for Bentonite cat litter in Argentina, Bolivia, Chile, Colombia, Ecuador and Peru.

                                Asia-Pacific

                                • All Be Mine International Develops Co. for plush toys, pillows, seat mats, tissue covers, blankets, neck pillows, backpacks, shoulder bags, plush slippers and more in Taiwan.
                                  • Concept Design Clothing for t-shirts, hoodies, jackets, tank tops, pants, socks, scarves, hats, doormats, phone cases, cosmetic bags, stickers and more in Taiwan.
                                    • Dodamn Korea for plush toys in South Korea.
                                      • Edu Tots for play lands and/or restaurants in Indonesia, Malaysia and Thailand.
                                        • Giordano for t-shirts and accessories in China, Hong Kong, Macau and Taiwan.
                                          • Hunan Yujia Cosmetics Manufacturing for beauty and skin care products in China and Hong Kong.
                                            • ICICI Bank for debit cards in India.
                                              • Licensing Essentials for housewares, drinkware, key rings and socks in Australia and New Zealand.
                                                • Keiley Co. for the use of Garfield to promote Innisfree/Amore Pacific in South Korea.
                                                  • Medialink Animation International for the use of Garfield to promote shopping malls through costume character appearances, banners, displays and signage in China, Hong Kong, Indonesia, Malaysia, Philippines, Singapore and Thailand.

                                                    Subscribe and receive the latest news from the industry.

                                                    Join 62,000+ members. Yes, it’s completely free.

                                                    You May Also Like

                                                    Loading..

                                                    Report

                                                    Loading..

                                                    This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.