Paws Signs Raft of Garfield Deals

Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.

April 6, 2018

Paws Signs Raft of Garfield Deals

Sixteen companies sign on to extend the evergreen around the globe.

Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.

Joining the Garfield program are:

Global

  • (ISC)2 Foundation will use the Garfield characters to promote its cyber/Internet security safety program through promotional videos, educational modules, comic books, posters, promotional products and more.

    • Modify Industries will create adult print-on-demand watches featuring Garfield and his friends for sale online.

      North America

      • Praim Group will produce Garfield-branded gift chocolate bars, which will be distributed in the U.S. and Canada.

        U.K.

        • Branded Clothing International will distribute ladies’ and girls’ nightwear, underwear, footwear and swimwear. Distribution will be limited to select retailers in the U.K. and Eire.

          Europe

          • S.N.I. Optometric Services will manufacture Garfield-themed glasses with prescription lenses and cases that will be distributed across the U.K. and in multiple territories across Europe including Italy, Germany, Greece, Russia, Turkey and more.

            • Boost Collectibles will execute a loyalty program that features national parks for Croatia and one that centers on animals for Hungary.

              • Editorial Planeta will publish two volumes of Spanish language hard cover comic books–No. 14 and 15 will be released throughout Spain.

                • Editorial Verbo will publish a hardcover book, tentatively titled

                  The World of Garfield

                  , to be released across Portugal.

                  • Noi Sirius will produce Garfield-inspired chocolate eggs, which will be distributed in Denmark, Finland, Iceland, Norway and Sweden.

                    • Saborn Licensing Company will make apparel items for kids and adults for Belgium, Luxembourg and the Netherlands.

                      • Sondaventures will use Garfield in productions and personal appearances across Spain.

                        Asia

                        • Beijing Xiaomi Mobile Software will create a themed package for the Mi phone that includes wallpaper, ringtones, icons and more to be distributed in China (excluding Hong Kong).

                          • Guanghou Strange Easy Network Technology will create a 2D bubble game app that will be released throughout China (excluding Hong Kong).

                            • PT Trisno Mandiri Plastik will manufacture Garfield-themed trays, plates, bowls, bath scoops, bathroom mirrors, soap containers, cups, glasses and food containers that will be distributed across Indonesia.

                              Latin America

                              • Falabella Retail will distribute robes, slippers and nightshirts in its retail stores across Chile.

                                Paws is the sole owner of all copyrights and trademarks for the Garfield property. The company also controls the licensing, marketing and brand management of Garfield and the Garfield characters. Garfield has appeared in more than 2,100 newspapers; and the strip, distributed by Universal Press, is read by more than 200 million people each day in 42 languages.

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