Saban Brands and Safta have come together to create back-to-school products featuring the Paul Frank brand.
Nottingham Forest, Paul Frank’s agent in Spain and Portugal, brokered the deal.
Safta will now develop a score of back-to-school branded collections for both children and young adults, with the first products set to hit shelves this fall.
“When we were looking for a partner for the BTS category of Paul Frank, we were sure that it should be one of the best companies in Spain, capable of offering the design and quality of Paul Frank,” says Laura Garcia Ortega, commercial director, Nottingham Forest. “Safta is undoubtedly the best partner we could have on board.”
Furthermore, the agreement marks the first deal that Nottingham Forest has secured for Paul Frank in Iberia. Additional deals will be announced at a later date.
“We are proud and delighted to have Laura and her team at Nottingham Forest lead the brand in Spain and Portugal,” says Stan Wan, lifestyle managing director, Saban Brands. “The BTS category is an important one for us and to have Safta as a key partner is simply a great result for Paul Frank.”