Panasonic Brings Disney Parks Attraction to Life

Panasonic and Disney Parks, Experiences and Consumer Products will help transform a two-dimensional cartoon into a real-world experience for the upcoming Mickey & Minnie’s Runaway Railway attraction at Disney’s Hollywood Studios at Walt Disney World Resort in Orlando, Fla.

License Global

January 8, 2019

1 Min Read

The attraction opens to the public in fall 2019.

In 2016, Panasonic and Walt Disney Parks & Resorts announced that Panasonic Projection Imaging Systems would be the “Official Projection Technology” of Walt Disney World Resort in Lake Buena Vista, Fla. and the Disneyland Resort in Anaheim, Calif.

As part of this long-term agreement, Disney Parks have access to the latest in Panasonic's market-leading projectors with advanced image processing and lens solutions.

Panasonic already maintains a presence at Disney Parks in attractions that include: Finding Nemo submarine Voyage at Disneyland Park; Radiator Springs Racers at Disney California Adventure Park; Haunted Mansion and Seven Dwarfs Mine Train at Magic Kingdom Park; FrozenEver After and Gran Fiesta Tour Starring The Three Caballeros at Epcot and Na'vi River Journey at Pandora–The World of Avatar at Disney's Animal Kingdom Theme Park.

“The specific visual requirements of Mickey & Minnie’s Runaway Railway attraction require imaging systems that meet the highest technical requirements of precision color rendition and brightness,” says Tom LaDuke, principal show systems designer, Walt Disney Imagineering. “Panasonic's laser-illuminated projectors do that extremely well. We look forward to working with Panasonic to push technological boundaries that bring our guests to places only previously achieved in their imaginations.”

“We are pleased to have the opportunity to once again provide Panasonic's cutting-edge projection technology for a new Disney Parks attraction, especially for the first-ever ride-through Mickey Mouse attraction,” says Ron Martin, director, Panasonic Hollywood Laboratory, a unit of Panasonic Corporation of North America. “Panasonic is proud to help Disney Parks immerse their guests in the animated world of Mickey Mouse and Minnie Mouse in a way that has never been done before.”

Read more about:

Disney Parkspanasonic

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like