Paddington Heads to Europa Park

EUROPE–The Copyrights Group, the licensing agent for the Paddington brand, has joined forces with MackMedia to feature the character at the German seasonal theme park Europa Park.

April 6, 2018

Paddington Heads to Europa Park

The German-based theme park will launch the first-ever

Paddington

ice show in addition to a new VR experience, dedicated shop and more.

EUROPE–The Copyrights Group, the licensing agent for the

Paddington

brand, has joined forces with MackMedia to feature the character at the German seasonal theme park Europa Park.

The long-term partnership will see the theme park re-brand its England-themed area to coincide with

Paddington’s

environment. The park will also add a VR ride and a dedicated

Paddington

shop.

Following these initiatives, Europe Park will launch the first-ever

Paddington

ice show next spring. The 30-minute show will run at Europa Park through fall 2018 before going on tour throughout Germany with a full-length ice show.

“We are really pleased to partner with the great team at Europa Park and be able to offer

Paddington

fans exciting and fun new ways to engage with the brand,” says Lucien Boyer, chief marketing officer, Vivendi, the parent company of The Copyrights Group. “We also look forward to launching

Paddington’s

very first ice show on time to celebrate his 60th anniversary in 2018 and to announce many more events

and activities around

Paddington

as part of this long-term partnership in Germany.”

The upcoming film

Paddington 2

is also debut to launch in U.K. theaters next month before rolling out around the world.

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