The German-based theme park will launch the first-ever Paddington ice show in addition to a new VR experience, dedicated shop and more.

EUROPE–The Copyrights Group, the licensing agent for the Paddington brand, has joined forces with MackMedia to feature the character at the German seasonal theme park Europa Park.

The long-term partnership will see the theme park re-brand its England-themed area to coincide with Paddington’s environment. The park will also add a VR ride and a dedicated Paddington shop.

Following these initiatives, Europe Park will launch the first-ever Paddington ice show next spring. The 30-minute show will run at Europa Park through fall 2018 before going on tour throughout Germany with a full-length ice show.

“We are really pleased to partner with the great team at Europa Park and be able to offer Paddington fans exciting and fun new ways to engage with the brand,” says Lucien Boyer, chief marketing officer, Vivendi, the parent company of The Copyrights Group. “We also look forward to launching Paddington’s very first ice show on time to celebrate his 60th anniversary in 2018 and to announce many more events and activities around Paddington as part of this long-term partnership in Germany.”

The upcoming film Paddington 2 is also debut to launch in U.K. theaters next month before rolling out around the world.