Nickelodeon has teamed up with Sprayground for the graffiti-inspired fashion brand’s first-ever brand collaboration with an animated character–SpongeBob SquarePants.
Sprayground has released the SpongeBob SharkPants Deluxe Backpack, which features a wide-eyed SpongeBob face with Sprayground's iconic shark mouth.
The limited edition unisex backpack has a 360-degree print design that also features elements of SpongeBob's Bikini Bottom pals including Mr. Krabs, Patrick and Sandy Cheeks.
"SpongeBob is an iconic and versatile brand that lends itself to be reimagined through innovative products," says Julie McKenzie, senior vice president, soft lines and packaged goods, Nickelodeon Consumer Products. "Our Sprayground collaboration is a creative expression of all of the attributes that have made SpongeBob beloved around the world, mixed with cutting-edge style that both of our brands' fans will love."
The SpongeBob SharkPants backpack is available now exclusively on Spraygrounds’s website.