Silvergate Media and Penguin Ventures, on behalf of Frederick Warne & Co., have revealed that Peter Rabbit will be joining the CBeebies Land lineup at U.K. theme park Alton Towers Resort.

License Global

March 1, 2019

1 Min Read

Beginning March 23, parkgoers can experience the new Peter Rabbit Hippity Hop ride, featuring the bunny and his friends Benjamin and Lily.

Benjamin Bunny has hidden from his friends in Mr. McGregor’s garden, and young guests are invited to join Peter and Lily as they explore the garden and solve puzzles to try to uncover his hiding place.

The launch of Peter Rabbit Hippity Hop at Alton Towers marks the third U.K. attraction opening for the preschool TV series–a co-production between Silvergate Media, Nickelodeon and Frederick Warne & Co.–and a further expansion of the live events category for the brand in the UK.

“Our partnership with Alton Towers and BBC Studios underlines the enduring appeal that Peter Rabbit and his adventures have for families,” says Lisa Macdonald, senior vice president, consumer products and TV sales, EMEA, Silvergate Media. “The Hippity Hop Ride is an exciting and fun-packed way for young fans to engage with this beloved character.”

“It’s been a real delight to develop the Hippity Hop Ride with the team at Merlin Entertainments and BBC Studios,” says Thomas Merrington, creative director, Penguin Ventures on behalf of Frederick Warne & Co. “It really captures the adventurous spirit of the TV show brilliantly, and we are sure that young fans will be thrilled to experience Peter’s world in this brand new way.”

Read more about:

Peter Rabbit

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like