Dick Bruna’s white bunny will celebrate its 65th anniversary with new gift ranges.

License Global

January 8, 2020

1 Min Read

Miffy will celebrate her 65th anniversary with a new slate of gift ranges.

Rainbow Designs will unveil a new baby range along with additions to its pure white “Simply Miffy” collection.

In designer gifting, Magpie has launched a new gift and homewares range including ceramics, tea towels and coasters, all in Miffy’s primary colors. This spring will see extensions into new areas, including bamboo travel mugs, plates and tin lines. 

Licensed to Charm is launching a range of silver and gold vermeil jewelry for the teen and adult market. This collection includes necklaces, earrings, brooches and collectible charms. There will also be a number of new additions to Stitch and Story’s knitting and crochet sets, and greeting card partner Hype will launch a new range of graphic preschool cards as well a boxed Miffy pin badge collection.  

“The popularity of this much-loved character is growing year-on-year,” says Alicia Davenport, licensing director, DRi Licensing. “Appealing across the generations, Miffy’s simple design and distinctive color palette is more on-trend than ever, and it’s hugely exciting to see so many beautiful, innovative ranges lined up for the anniversary year.”

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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