Nelvana Scores Line Friends TV and Brand Licensing Deal

The deal will see Nelvana globally develop, co-produce, and distribute a 52 x 11 animated series based on the characters. Additionally, the company has partnered with Line Friends' Brown & Friends brand for a retail and licensing collaboration that will include a pop-up shop in Canada.

"Nelvana is fuelled by creating content with loveable characters that spark strong emotional connections with kids and families worldwide," says Pam Westman, head, Nelvana Enterprises. "We look forward to working with Line Friends to do just that and feature its globally appealing character brands across multiple platforms, reaching global audiences and consumers in new ways."

Created initially as stickers for mobile messenger app “LINE,” Line Friends has expanded beyond the smartphone and developed into an international lifestyle brand.