Popular film characters inspire limited edition swimwear and surfwear.
Based on the beach lifestyle highlighted in the mobile game, “
Lost in Paradise collection will include t-shirts, denim shorts, dresses, board shorts and swimwear, all featuring the popular yellow characters.
“Fans all over the world have embraced the
, and the popularity of the ‘
Paradise’ EA game leading to the launch of an inspired apparel line is a real testament to the characters’ broad appeal,” says Manuel Torres, executive vice president, NBCUniversal Consumer Products. “Our partners at Illumination continue to inspire us to develop new creative opportunities for the
, and we look forward to the fans’ reaction to the limited edition surf collection.”
The limited edition apparel and swimwear collection will be available exclusively
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.