Mr Men and Little Miss Debut in Brazil

Chorion secured new licensing and retail deals for Mr. Men and Little Miss in Brazil through its agent Exim Licensing.

In April, Buba introduced a range of collectible figurines.

In August, C&A will introduce line of junior and young adult tops; Foroni will launch notebooks at specialty stores, hypermarkets and small retailers; Duraplast will release a line of flip flops for kids and young adults; and Xeryus is making handbags and backpacks.

“Latin America is a key region for us and we are pleased to partner with Exim Licensing to extend the Mr. Men and Little Miss franchise to an entirely new audience through key licensing and retail deals in Brazil,” says Steve Cipolla, executive vice president of global licensing and sales at Chorion.