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Mr. Men and Little Miss Add Magic to the Beauty Aisle

Sanrio has secured a deal with The Estée Lauder Companies for a collaborative product that brings the Mr. Men and Little Miss brand to cult beauty label La Mer.

License Global

November 1, 2018

1 Min Read

The limited-edition Créme de la Mer product packaging features illustrations by author and illustrator Roger Hargreaves that celebrate the "miracle" associated with the character brand–and it also introduces an exclusive La Mer character named “Little Miss Miracle.”

The luxury skincare product contains La Mer’s renowned “Miracle Broth Elixir.” The limited-edition Créme de la Mer is available now at Selfridges and on Selfridges.com.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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