Mr Bean Licensing Intros Plush and NoveltiesMr Bean Licensing Intros Plush and Novelties

Bulldog Licensing, which has been appointed by Banijay Kids & Family as the U.K. and Ireland licensing agent for Mr Bean, has announced a major new licensee signing for the comedy character. 

Posh Paws International and its parent company, Whitehouse Leisure International, will be producing Mr Bean plush for both the retail and amusement/leisure sectors, as well as designing and producing a range of Mr Bean novelty key chains and mugs. 

Both ranges will be inspired by a character that has been wildly popular for nearly 35 years in live action and animated formats, both on TV and in films. 

Available from spring 2025, across online, toy and gift stores, amusement, leisure and entertainment destinations, the Mr Bean plush and novelty items will be aimed at all ages. 

Bulldog Licensing will be building on Mr Bean’s existing licensing presence and pursuing new and expanded opportunities in kids’ and adults’ markets, focusing on both the iconic original series and the animated series. 

Imagery from both live and animated formats will inform a licensing campaign which will target multiple categories including (to name only a few) homeware, stationery, T-shirts, toys, collectables, bags and greeting cards. 

“We are excited to work with an internationally known, instantly recognizable character with cross-generational appeal,” says Lauren Shipman, group brand and marketing director, Posh Paws International. “The humor and imagery that is associated with Mr Bean is also ideal for toys, gifts and novelties that we are certain will be popular with both our retail and leisure customers.” 

Related:Banijay Kids & Family Secures Licensing Agents and Plush Deal for Mr Bean

 “Mr Bean is a global phenomenon which is instantly recognizable just about everywhere and, with a new animated series on the way, the brand continues to go from strength to strength,” says Roubina Tchoboian, head, global licensing, Banijay Kids & Family. “Bringing in the expertise of Bulldog, we have an ambitious licensing program that is perfectly timed for our existing fanbase and a whole new generation of fans – and we’re thrilled to welcome these deals with two leaders in their fields.” 

 “Mr Bean has been enormously popular from his very first appearance in 1990 to the present day and this high level of awareness will drive an expanded licensing campaign that will be very popular with consumers of all ages,” says Rob Corney, managing director, Bulldog Licensing. “Whitehouse Leisure and Posh Paws International have been quick to build on the brand’s massive appeal and many other potential licensees are already showing a strong interest in this unique brand. We’re thrilled to be working with these leading names in toys and gifts and looking forward to bringing this classic character to many new categories.”