The collection will also showcase Fleischer Studios’ character Olive Oyl on a line of apparel and accessories.
King Features, on behalf Fleischer Studios, has tapped Moschino to debut a new spring/summer 2018 capsule collection highlighting the animated fashion icon Betty Boop.
Premium SRL, King Features’ licensing agent in Italy, brokered the deal.
Moschino’s new Betty Boop line includes jackets, pants, skirts, dresses, sweaters, t-shirts, tank tops, crop tops, sweatshirts, hoodies and swimwear, as well as accessories such as bags, backpacks, clutches, phone covers, scarves, ties and umbrellas. A variety of t-shirts, sweatshirts and swimwear featuring Betty’s companion Bimbo will also be available for men. The new collection also includes a children’s range.
Betty Boop’s puppy Pudgy will also have his own mini collection of t-shirts, sweatshirts, sweatshirt dresses, backpacks and scarves.
Additionally, the spring/summer 2018 collection will incorporate a line of Olive Oyl apparel and accessories.
The new Betty Boop fashion collection from Moschino is set to launch in Moschino boutiques, online and in other high-end boutiques and department stores worldwide in February 2018.