New partners include Minor Entertainment, Amscan (party goods in EMEA), Orange Tree Toys (wooden toys in the U.S. and U.K.), Redan (children’s magazines in various European territories) and Whitehouse Leisure (for amusement park plush in EMEA). The companies join more than 40 previously announced partners including Hasbro (global master toy) and Scholastic (global master publishing).
“It is a rare opportunity to be on the ground floor of a winning property that resonates so universally with such a broad audience,” says Kristin Lecour, vice president, consumer products and distribution, 9 Story Media Group. “Licensees and broadcasters are lining up to join the ‘Moon and Me’ family, and we’re delighted to be a part of this standout brand.”
“Moon and Me” is created by Andrew Davenport, creator of “Teletubbies.” It is inspired by classic tales of toys that come to life when nobody's looking. The series explores the various ways the characters demonstrate kindness, empathy and consideration to each other.