The Moomin Characters brand has seen a 27 percent revenue increase thus far this year, according to the brand's master agent Bulls Licensing, making it the brand's most profitable year.

The Moomin brand has enjoyed 10 years of continuous growth thanks to strong domestic market in the Nordics and growth in Asia fuelled by several anniversary incentives including the Tove 100 celebrations in 2014 and this year's Moomin 70 activations.

The company's creative director Sophia Jansson (also niece of Moomin creator Tove Jansson) will give the keynote address at BLE tomorrow at 12:30 p.m.