Moomin Characters is celebrating the 15th annual Moomin Day with a new mug from Arabia, a Fiskars brand.

License Global

August 10, 2018

1 Min Read

Bulls Licensing, the worldwide rights manager for the Moomin brand, brokered the deal.

Under the terms of the agreement, the new Moomin mug will only be available for one day on Moomin.com, Moomin shops in Finland and Sweden and at select Iittala stores.

“The Arabia Moomin mug is one of the world’s most successful licensed homeware products, so we anticipate a huge demand for this beautiful addition to the range,” says Gustav Melin, director, global licensing, Bulls Licensing. “Participating retailers are expecting queues out of the door, and we predict an unprecedentedly busy day for Moomin.com as fans around the globe race to get their hands on this must-have design.”

Arabia has been making Moomin mugs for the Scandinavian market, where half of all Finns ages 18-75 and one in five Swedes has a Moomin mug, according to a survey.

“The mug has become a collector’s item. Last year, a limited-edition mug from the coveted Fazer series sold on Tradera.se for a breath-taking 7,640 euros. The most expensive Moomin mug ever sold, as far as we are aware,” says Melin. Moomin Day is observed each year on Aug. 9, the birthday of Moomin author Tove Jansson.

A new international animated TV series “Moominvalley” is set to be released in 2019.

Read more about:

Moomin

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like