Moomin Gets New Agent, Activations

Bulls Licensing, worldwide agent for the Moomin brand, has appointed El Ocho to represent the property in Spain and launched a number of new brand extensions.

April 6, 2018

Moomin Gets New Agent, Activations

"El Ocho will work closely with Bulls Licensing to develop a licensing program for Moomin in Spain, and we are convinced that with El Ocho’s experience of licensing programs, the Moomins will be in safe hands and have great potential for expansion in Spain," says Gustav Melin, head, international licensing, Bulls Licensing.

In other regions, the new Moomin mobile game "Welcome to Moominvalley" has launched in Japan. In the farm simulation game, fans can grow and gather food, cook Moominmamma’s favorites, visit various places in Moominvalley, meet and invite characters and hold a party with them.

In a new global deal, Moomin has released a series of watch faces for Android Wear that allows fans to customize the wearable tech device.

Finally, to celebrate the 70th anniversary of the brand this year an exhibition and performance has launched

at the children's museum at Junibacken in Stockholm, Sweden, that will continue until 2017.

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