Moomin Characters and All Things Commerce have launched a new Moomin site that integrates content and commerce.
Designed to be the go-to destination for Moomin fans, the site will offer daily content updates, brand history and a selection of products from the brand’s more than 460 licensees. Bulls Licensing manages the brand worldwide.
The new Moomin site will also highlight the 100th anniversary of brand creator, Tove Jansson during 2014.
In a tribute to the artist and author, the Finland Post Office is also planning a commemorative stamp featuring Jansson that will be released Jan. 31.