Character
The latest licensed products, partnerships and brand collaboration news from the world’s most renowned fictional characters.
Supreme beanies featuring the Smurfs.
FashionHow the Smurfs Gained Street StyleHow the Smurfs Gained Street Style
Marie Van Buggenhout, senior licensing manager, softlines, FMCG, retail and promotions, IMPS/Lafig, talks about elevating The Smurfs’ fashion line through licensed collaborations.
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