Moomin Characters Expands Licensing Representation to South KoreaMoomin Characters Expands Licensing Representation to South Korea

Rights & Brands Asia gains exclusive rights to manage the Moomin brand in the South Korean market.

License Global

January 22, 2025

2 Min Read
Dairy Queen Promotion, Mainland China, Moomin Characters
Dairy Queen Promotion, Mainland ChinaMoomin Characters

Moomin Characters has announced the extension of its partnership with its global master licensee, Rights & Brands (R&B), granting Rights & Brands Asia (RBA) exclusive rights to represent the Moomin brand in South Korea. This follows RBA’s success within Greater China and Southeast Asia, further expanding its footprint in Asia. 

Created by Finnish author and artist Tove Jansson, the Moomins have charmed audiences for over 70 years with their whimsical characters and heartfelt stories. The brand’s global appeal continues to resonate across generations. 

“We are excited to announce the expansion of our partnership with Rights & Brands Asia into South Korea,” says Roleff Kråkström, chief executive officer, Moomin Characters and Rights & Brands. “With their proven expertise in brand development and deep understanding of local markets, Rights & Brands Asia is well-positioned to enhance the Moomin brand and create meaningful connections with consumers in South Korea. We look forward to exploring new opportunities and engaging fans in this vibrant market.” 

RBA’s expertise in developing successful licensing programs positions it well to enhance Moomin’s brand presence in South Korea. By leveraging its deep understanding of local market dynamics and a robust network of partners, RBA is ready to introduce an exciting array of Moomin-inspired products and experiences to fans across the country. 

Related:Surge Brands Named Global Licensing Agent for Reimagined Poindexter IP

“Our expansion into South Korea marks a thrilling new chapter for us,” saysBianca Lee, chief executive officer, Rights & Brands Asia. “As a key trendsetting market in Asia, South Korea offers immense opportunities. We are excited to leverage synergies across our various markets, creating even more engaging experiences for our fans.” 

The partnership comes as the Moomin brand celebrates its 80th anniversary in 2025. Plans for the year include showcasing the origins of the Moomin stories and their continued relevance today. Fans can expect new initiatives and experiences to mark this milestone. 

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like