Minnie Mouse Joins Instagram

Disney has launched the new Instagram account @MinnieStyle, showcasing the character's signature style and ongoing influence on the world of fashion. 

April 6, 2018

Minnie Mouse Joins Instagram

Classic character's new account to focus on fashion

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Disney has launched the new Instagram account @MinnieStyle, showcasing the character's signature style and ongoing influence on the world of fashion, beauty and pop culture, in advance of several activations at upcoming Fashion Weeks.

Minnie’s iconic style, including polka dots, bows and an instantly recognizable color palette, will also be celebrated this month with events at both New York and London Fashion Weeks.

The @MinnieStyle Instagram account will showcase Minnie-inspired looks from the global fashion community, every day fashion inspiration, couture and ready-to-wear designer collaborations, celebrities, bloggers and more. The first portfolio on @MinnieStyle will feature a series of inspirational fashion images as well as a behind-the-scenes look at events during September’s international fashion weeks.

At New York Fashion Week, Disney is collaborating with the digital lifestyle media company Refinery29 to create a Minnie Mouse-inspired room, as part of 29Rooms, Refinery29's interactive

funhouse celebrating style and culture. 29Rooms will open to the public in Brooklyn, N.Y. Friday.

Then, from Sept. 18 to 20, during London Fashion Week, Disney and the British Fashion Council will host the "Minnie: Style Icon" exhibition. The exhibition, which has been curated with the help of model and photographer Georgia May Jagger, will bring together photographs from the 1930’s through to present day, including archive imagery and sketches, celebrity portraits and fashion spreads. Images from the event will also be shared on the @MinnieStyle Instagram.

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