Miffy Sews Up More Apparel Deals

DRi Licensing, Miffy’s U.K. licensing agent, brokered the deals.

First, Tobias & The Bear is on board for a unisex collection that contains bodysuits, bibs, t-shirts, jogger sets and baby bedding that features the Tobias & The Bear signature handwriting.

Meanwhile, H&M will continue to produce Miffy-inspired products with new lines of baby and children's jersey sets, tops, bodysuits, socks and briefs.

Next, Dennicci will launch a new line of children’s sleepsuits, knitted cardigans and more for spring.

Finally, Cooneen and Misirli as well as Global and Fashion U.K. have signed on for girls’ daywear nightwear and socks.