Miffy Sews Up More Apparel Deals

EUROPE–Mercis has partnered with several licensees to create new lines of apparel inspired by Dick Bruna’s classic character Miffy.

April 5, 2018

Miffy Sews Up More Apparel Deals

Tobias & The Bear, H&M, Dennicci and more will launch new collections that will highlight the Dutch character.


DRi Licensing, Miffy’s U.K. licensing agent, brokered the deals.

First, Tobias & The Bear is on board for a unisex collection that contains bodysuits, bibs, t-shirts, jogger sets and baby bedding that features the Tobias & The Bear signature handwriting.

Meanwhile, H&M will continue to produce Miffy-inspired products with new lines of baby and children's jersey sets, tops, bodysuits, socks and briefs.

Next, Dennicci will launch a new line of children’s sleepsuits, knitted cardigans and more for spring.

Finally, Cooneen and Misirli as well as Global and Fashion U.K. have signed on for girls’ daywear nightwear and socks. 

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