Miffy Prepares for a Milestone 2025 with New Partnerships and Expanding Product Lines

Miffy, the iconic bunny created by Dick Bruna, is set for a big year in 2025 as the brand prepares to celebrate its 70th anniversary. This follows a year of success in licensing, retail and awards.  

The Miffy x Cath Kidston range recently earned joint silver in the Junior Design Awards for Best Children’s Fashion Collection. This recognition follows a previous win in the 2024 Licensing Awards for Best Licensed Giftware, Home Décor, Tableware or Housewares. The collection, known for blending Cath Kidston’s signature florals with Miffy’s minimalist design, quickly sold out after its initial launch. It has since returned to Next stores with an expanded range, including new tableware, womenswear and accessories. 

Rocket Licensing, which manages Miffy’s U.K. licensing on behalf of Mercis, has announced two new licensees. Blueprint Collections will develop a range of Miffy-branded stationery and gifts, and The Carat Shop will launch a line of jewelry and hair accessories in 2025. 

Several other new product launches from existing partners are also in progress. These include baby and toddler leggings, socks and tops from Blade & Rose, new babywear from Dennicci, duvet covers and cushions from Dreamtex, phone cases, dressing gowns and pajamas from Skinnydip and a recently launched card range from Woodmansterne. 

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Next year, Miffy will celebrate its 70th anniversary through major marketing campaigns, media coverage and promotional activity. Fans can also expect significant retail initiatives and the launch of at least one major new collection early in 2025. 

Miffy’s charm spans generations, appealing to young children, teens and adults alike. The brand’s success extends beyond children’s products into apparel, bags and accessories, with key partners like Fashion U.K. and Daisy Street contributing to its growing popularity among older audiences. 

“These awards and new partners underline the strength and awareness of the Miffy brand across multiple demographics and the sheer delight that Miffy brings to so many people,” says Rob Wijeratna, joint managing director, Rocket Licensing. “All of these factors will be a major theme of 2025 when licensing, retail and Miffy’s millions of fans worldwide join in the celebrations for the 70^th birthday of a character that is more popular and loved than ever. We’re looking forward enormously to supporting this wonderful anniversary.”