Miffy Hops into Baccarat Collaboration

Pre-launch of the collection will take place this month.
License Global

June 6, 2022

Miffy x Baccarat piece.Mercis
Mercis

has announced an unprecedented collaboration with Baccarat.  

Miffy, the children’s books character created by Dick Bruna has been transformed by Baccarat into an object of design. An exclusive pre-launch on Tmall.com will take place this month. 

The kickoff launch will be followed by an Asian tour with its first stop in Hangzhou Tmaill. The global rollout will begin in July to also include

Miffy

’s flagship store at Westfield Mall, Baccarat stores and other specialized retailers.

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