Miffy to Get Apparel in Italy, Israel

In the run up to Miffy’s 60th anniversary in 2015, Mercis has signed new apparel partnerships for the character in Italy and Israel.

In Italy, regional agent CPLG has signed Arnetta for outerwear, underwear and footwear and Gruppo Tessile Lombardo for Miffy nightwear, pajamas and nightgowns. Both collections are scheduled for release in the fourth quarter.

In Israel, Brand-is-Real has negotiated a deal with Liram for an upscale Miffy & Friends collection for preschoolers and young women.