Dutch character brand will grow its U.S. lineup with figures, play sets, plush and more.

Big Tent Entertainment, the North American licensing agent for Mercis’ “Miffy and Friends,” has appointed Jazwares to serve as the brand’s master toy licensee.

Jazwares’ initial “Miffy” toy line will include a host of figures, vehicles, play sets and plush based on the Dutch character.

“Jazwares is an ideal partner for the ‘Miffy and Friends’ brand,” says Rich Collins, chief executive officer, Big Tent Entertainment. “The collaboration will produce creative and innovative toys that will entertain children for hours and provide value for parents as well.”

The first toy collection is slated to launch in fall 2017.

“‘Miffy’ is a charming brand with great new content that lends itself to timeless childhood moments of fun,” says Laura Zebersky, chief commercial officer, Jazwares. “We are elated to carry forward that timeless toy into a delightful and imaginative line of toys.”