Miffy and Friends Solidify 2019 Deals
Big Tent Entertainment has secured new deals on behalf of the Dick Bruna character brand Miffy and Friends.
New partners include:
- Ghostly International for 20th-anniversary merchandise;
- Petidoux for high-end pajamas;
- Sumar USA for party goods including paper party tableware, hats, ear bands, party bags, party invitations, balloons, party decorations and photo props, piñatas, gift wrap and more.
All product lines will roll out in 2019. In addition, Handcrafts Manufacturing Corp. has launched a line of “Miffy”-inspired girls’ underwear, which is available now at Kohls and Amazon as well as Walmart.com. SCS Direct has Miffy’s Adventures big and small insulated lunch sleeves and bags.
“These new licensing deals and product launches reflect the brand’s rising popularity in the U.S. market,” says Rich Collins, chief executive officer, Big Tent Entertainment. “‘Miffy’s’ classic style and design translate well to both seasonal and evergreen products that children and families will love.”