Big Tent Entertainment has secured new deals on behalf of the Dick Bruna character brand Miffy and Friends.
New partners include:
- Ghostly International for 20th-anniversary merchandise;
- Petidoux for high-end pajamas;
- Sumar USA for party goods including paper party tableware, hats, ear bands, party bags, party invitations, balloons, party decorations and photo props, piñatas, gift wrap and more.
“These new licensing deals and product launches reflect the brand’s rising popularity in the U.S. market,” says Rich Collins, chief executive officer, Big Tent Entertainment. “‘Miffy’s’ classic style and design translate well to both seasonal and evergreen products that children and families will love.”