Mickey Makes Time for Citizen

Disney and Citizen have unveiled their new branded in-park clocks and have designed a new line of merchandise to fete the 90th anniversary of Mickey Mouse.

License Global

November 29, 2018

1 Min Read

Disney and Citizen have unveiled their new branded in-park clocks and have designed a new line of merchandise to fete the 90th anniversary of Mickey Mouse.

In celebration of Mickey Mouse’s 90th anniversary, the watch company has created nine new Mickey timepieces in two sizes–29.5mm and 40mm. Four 40mm timepieces sport a flat mineral crystal case in black and silver indexes. Two timepieces have a bracelet, and two have a black strap. Two timepieces have black dials with matte detailing and Mickey silhouettes with red accents. The three remaining 40mm watches have a black leather strap, black mesh band or silver mesh band. The two 29.5mm Mickey timepieces have a black dial with diamond accents and case and a bracelet, available in either stainless or stainless steel with rose gold plating and a Mickey face at the 8 o’clock marker.

The Mickey Mouse timepiece range will be released at the end of March. In addition, Citizen-branded clocks are now on display throughout Magic Kingdom Theme Park, Magic Kingdom Theme Park at Walt Disney World Resort, Disneyland Park and California Adventure at the Disneyland Resort including the two iconic clocks on Main Street U.S.A. Each clock features the Citizen logo and a design inspired by the clock.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like