November 27, 2018
Under the terms of the agreement, Blend has created an immersive 360 video that explores each era of the “True Original.”
“It was great to work with Disney on this project to build a 360 video that is not only interactive and fun but one that drives a deeper engagement,” says Damian Collier, Blend Media. “It has been great bringing the ‘Find the Mickey’ video to life, and it is refreshing to work with a brand that consistently understands the benefits and emotional weight that immersive formats like 360/VR drive.”
The video can be accessed via https://disney.co.uk/mickey-mouse/hidden-mickey.
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