October 3, 2018
Through the deal, JW Brand will identify local partners across all categories including apparel, accessories, footwear, stationery, publishing, gifts, novelty, home, auto accessories, toys and collectibles and more for MGM’s portfolio of movie and TV characters and titles.
Key MGM properties include “Teen Wolf,” ”Vikings,” the complete Rocky franchise and the Pink Panther character brand. The agreement will also see a licensing and merchandising push for the upcoming animated film, The Addams Family, which is set to premiere in the region in 2020.
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