MGM to Roar in ANZ

Metro Goldwyn Mayer (has tapped Evolution USA its local Australian partner, JW Brand Consulting to serve as its licensing and brand management agency in New Zealand and Australia.

License Global

October 3, 2018

1 Min Read

Through the deal, JW Brand will identify local partners across all categories including apparel, accessories, footwear, stationery, publishing, gifts, novelty, home, auto accessories, toys and collectibles and more for MGM’s portfolio of movie and TV characters and titles.

Key MGM properties include “Teen Wolf,” ”Vikings,” the complete Rocky franchise and the Pink Panther character brand. The agreement will also see a licensing and merchandising push for the upcoming animated film, The Addams Family, which is set to premiere in the region in 2020.

Read more about:

Evolution USAMGM

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like