MGM, Pantone Unveil Pink Panther Color

A hue inspired by Pink Panther has been created.
License Global

June 12, 2020

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MGM and Pantone have unveiled the first-ever Pink Panther color, a pink shade inspired by the classic character.

“Pink Panther is an iconic character and classic brand that has been admired by audiences of all ages for decades, for both his suave elegance and whimsical charisma,” says Robert Marick, executive vice president, global consumer products and experiences, Metro Goldwyn Mayer. “Pantone really understood our desire to stay authentic to the character with this new partnership, and together we’ve created a captivating and vibrant shade of pink that will not only appeal to existing fans of the brand, but also help introduce the character to an entirely new generation of passionate and engaged consumers.” 

The Pantone collaboration comes on the heels of recent accolades for the “Pink Panther”

 

property, including the Bologna Licensing Award 2019 for Best Kids Licensed Fashion Project for a collaboration with the clothing brand Monnalisa as well as an HBA 2020 Licensing International Excellence

Award for a collaboration with beauty brand Peaches & Cream.  

“We were honored to collaborate with MGM on the development of this new special pink hue for ‘Pink Panther,’” says Laurie Pressman, vice-president, Pantone Color Institute.  “As an iconic character beloved by all, it was important that we develop a pink shade truly emblematic of Pink Panther’s spirited nature, one that celebrates the legacy of this ingenious comic hero as well as the future. The new Pink Panther pink captures Pink Panther’s irreverent charm and suave sophistication, conveying the signature ultra-cool style of this lovable prankster.”

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