MGM Kicks Off Pink Panther Month

MGM is inviting licensing partners to collaborate on product lines, experiences and retail activations to celebrate Pink Panther Month.
License Global

June 24, 2021

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Metro Goldwyn Mayer’s (MGM) licensing and consumer products division has announced that it is planning its first Pink Panther Month celebration for June 2022. The month was chosen to sync with National Pink Day on June 23, and moments of June including Father’s Day, Pride Month and graduation. 

MGM’s Pink Panther Month will showcase collaborations, product launches, thematic retail activations, experiential initiatives and will be supported with marketing and social media activations. 

MGM is building a roster of new and first-time partners for Pink Panther Month in 2022 as they continue to expand the overall roster of new Pink Panther licensees. Recently, MGM signed several new licensees that will debut between now and early next year. These include Nowhere Co. (aka Bathing Ape, apparel), United Labels AG (apparel/accessories/home décor/housewares – Germany, Australia, Switzerland and U.K.), M.A. Al Abdulkarim & Co. (apparel/accessories/home – Saudi Arabia), Tiga Entertainment (apparel/accessories – Thailand) and Grendene SA (footwear – Brazil). All licensees will feature the new Pantone shade of Pink Panther Pink as well.

“Fandom

around Pink Panther continues to expand, crossing generations and territories,” says Robert Marick, executive vice president, global consumer products and experiences, MGM. “We decided to create Pink Panther Month to offer fans another opportunity to connect with the beloved character while showing their Pink Pride, in any interpretation it means to them.”

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