Greenpeace and Planeta Junior will encourage more kids to understand the importance of bees.
The new campaign will see “Maya the Bee” take on the task of raising interest in improving the environment and developing children’s ability to inform themselves of bees’ importance.
The campaign launched earlier this week at Mood Serrano, Madrid, as well as on YouTube.
More information on the campaign can be found online at SosAbejaMaya.com.
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