MasterPieces Adopts The Elf on the Shelf

"Oh, what fun it is," says David Rolls, president, MasterPieces. "We can't wait to have the new holiday puzzles and games ready for kids to enjoy this year. MasterPieces is proud to be working with The Elf on the Shelf to deliver some very playful puzzles and games featuring Santa's helpful Scout Elves."

The initial MasterPieces The Elf on a Shelf line, available in July, will include:

• Believe in Your Elf 60-piece puzzle;

• Friends Fur-ever 100-piece puzzle;

• The Elf on the Shelf 4-pack 100-piece puzzle; and

• The Elf on the Shelf matching game.

The deal adds another license to MasterPieces' array of brands and character properties, including Sesame Workshop, Hershey's, Scholastic, "Wizard of Oz," 

Saturday Evening Post

, Lionel and many more.