Maurizio Distefano Licensing has tapped Galbani to supply “Masha and the Bear” fridge magnets in every pack of its Cream Bel Paese spreadable cheese triangles on behalf of Ink Group and Animaccord.

Available through Oct. 31, each spreadable cheese package will include one of 23 themed magnet featuring the stars of the children’s cartoon series.

The partnership launched earlier this year on Sept. 1.