Marvel, Yoobi Power-Up Back-to-School

School supplies company unveils limited-edition collection for the 2021-2022 school year.
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License Global

April 14, 2021


Yoobi has announced a collaboration with Marvel for a collection of back-to-school essentials.

The Yoobi x Marvel collection will comprise a total of 78 products, including pencil cases, notebooks, lunch bags and water bottles, and will assemble an array of characters from the Marvel Universe including everyone from Spider-Man to Black Panther, Captain Marvel, the Hulk and Iron Man making an appearance.

“Collaborating with Yoobi gives us the chance to deliver the Marvel brand, and a cool, superhero-inspired experience to the classroom like never before,” says Paul Gitter, senior vice president, Marvel Licensing. “Marvel characters are fun, smart and inspiring, and we’re excited to see students find their power with this collection.”

For every Yoobi item purchased, Yoobi donates an item to a U.S. classroom in need. Since 2014, Yoobi has impacted has donated more than 70 million school supplies to classrooms across the country.

“At Yoobi, we believe every student deserves an equal opportunity

to reach their full potential,” says Ido Leffler, co-founder and chief executive officer, Yoobi. “Our buy-one-give-one model ensures we can provide access to free school supplies, while alleviating the burden that falls on our incredible teachers – our everyday superheroes – who spend hundreds of dollars out of pocket on supplies for their students every year. We’ve always worked to create products that make the school supplies aisle as exciting as the toy aisle, so we are thrilled to partner with the iconic Marvel brand to inspire kids to learn and be creative this school year.”

The Yoobi x Marvel collection will be available at Target, Amazon, Rite Aid, Box Lunch, Nexcom and starting July 4.

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