April 6, 2018
Avengers: Age of Ultron
, opens in theaters around the world, Disney Consumer Products and Marvel have launched a new range of products that celebrate real-life military heroes.
Created in partnership with licensee Entertainment Retail Enterprises, the new product line includes t-shirts, hats, drinkware, pillows, blankets and more featuring Marvel characters and graphics paired with patriotic elements.
As part of the program, Marvel and ERE are donating to the United Service Organizations, which supports U.S. troops and their families throughout their journey in the military, and The Mission Continues, which supports veterans, reservists and active-duty service members in their reintegration to life after the military.
"We're proud to play a part in the larger cross-company veterans initiative by supporting these two outstanding organizations and heroes in our community," says Josh Silverman, executive vice president, global licensing, DCP. "Marvel and thearmed forces have a long history together, and we're excited to debut a collection of merchandise that's headlined by some of our favorite Super Heroes, including Captain America."
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