Marvel Celebrates 60 Years of Spider-Man With New Products and Experiences

Global activations pay homage to the character with pop-up experiences, products and more.
License Global

July 8, 2022

"Beyond Amazing" image celebrating Spider-Man's 60th.
"Beyond Amazing" image celebrating Spider-Man's 60th.Marvel
Marvel

has announced its Spider-Man "Beyond Amazing" global marketing and consumer products campaign in celebration of the character's comic book debut 60 years ago.  

Beginning now through December, fans can celebrate

Spider-Man's

60th anniversary with new "Beyond Amazing" product offerings, such as apparel, toys, collectibles and home goods. Fans will also find new pop-up experiences, special variant comic book covers, global retail activations, fan events, a new design for the Spider-Man collection on Disney+, an immersive exhibition at the Comic-Con Museum in San Diego and more. In addition to the 60th-anniversary offerings, consumers can shop existing fan-favorite Spider-Man merchandise throughout the year, such as apparel, collectibles, accessories and video games. 

"Very few characters have touched the lives of fans around the world the way that Spider-Man has over the past 60 years," says Paul Gitter, senior vice president, Marvel Consumer Products. "We're thrilled to be collaborating

with best-in-class brands on unique Spider-Man offerings that continue to expand Marvel's leadership in the lifestyle space." 

To kick off the celebration, Marvel has collaborated with global lifestyle brand,

Kith

, on a new collection that pays homage to the six decades of Spider-Man. The collection will be available on July 15 and features an assortment of specially-designed apparel inspired by the iconic wall-crawler, including intarsia knit sweaters, 400 GSM cotton fleece hoodies and a range of vintage washed long-sleeve and short-sleeve T-shirts. 

In addition to Kith, new "Beyond Amazing" products will launch this year from licensees including

Hasbro

,

Funko

,

The LEGO Group

,

Jazwares

,

PEZ Candy

,

Mad Engine

,

C-Life

,

Jay Franco

,

Bioworld

, Citizen and

adidas

Some of the comic book industry's greatest artists have banded together on one variant cover program to honor Spider-Man's 60th anniversary. Beginning this August, "Beyond Amazing" variant covers will adorn the covers of Marvel's ongoing comic book titles with artwork celebrating all aspects of Spider-Man's mythos. 

To celebrate the anniversary, the Comic-Con Museum in San Diego is home to "Marvel's Spider-Man: Beyond Amazing – The Exhibition," now open to the public. 

Developed by Insomniac Games in collaboration with Sony Interactive Entertainment and Marvel Games, the series has sold more than 33 million copies as of May 15. Later this year, in partnership with Nixxes Software, "Marvel's Spider-Man Remastered" and "Marvel's Spider-Man: Miles Morales" will launch on PC for the first time. "Marvel's Spider-Man Remastered" will launch on PC on Aug. 12, while "Marvel's Spider-Man: Miles Morales" will launch on PC in the fall. 

  

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